About me
Contact me:
nglq.yng@gmail.com
@leeeeked
Image making suite for hypothetical client, Zoo’s Victoria. Zoo’s Victoria’s current marketing is focused on social, digital and some physical media, like small posters on trains. Their marketing collateral produced also consist of photographs that visitors take (often then posted on social networking sites such as Facebook), which constitutes an important form of promotion and have become key elements in the marketing mix. Zoo’s Victoria’s current characteristics and attitude are family friendly, educational, experience - based on the slogan: “Where curiosity comes alive” insight into the audiences they are specifically targeting.
This is currently an unsuccessful strategy when trying to appeal to a younger audience of children and toddlers. It may workon the young parents of these families, however Zoo’s Victoria can find opportunity in playing into the wants of children, which can then influence their parents.
I created a suite of images to explore this opportunity, playing into playfulness, handcrafted organic shapes capturing the
essense of play.